You started this for freedom, but lately, it feels like:

  • The Mental Leak: You’re helping with homework, but your brain is scanning your phone for unread messages.
  • The Monday Reset: You spend every Monday morning reinventing the wheel because you don’t have a plan.
  • The “Hobby” Stigma: You’re working hard, but without structure, it still feels like a side-project instead of a professional career.

I’m Susan Larimer, and I’m the ‘Easy Button’ for the other 99% of direct sellers. I don’t believe in the 24/7 grind. I believe in simple, 15-minute rhythms that give you the freedom to grow your business—and still be fully present when it matters most.

The Podcast

Welcome to The Other 99%—the podcast that gives you a real-world look at what it’s like to build a direct sales business. Join host Lisa Duck, co-host Susan Larimer, and their amazing guests as they share stories, strategies, and smart tips from the everyday direct sellers who are showing up, standing out, and building success on their terms. You’ll hear honest conversations, relatable moments, and practical ideas you can actually use—plus a few laughs along the way.


🎧 New episodes drop every Tuesday—make sure to follow so you never miss a conversation worth hearing!

Did someone say, “FREE”?

I love being the “easy button”. I’ve created a library full of free resources, checklists, and tips to help you, the everyday direct seller, grow your business.