Hey, Friend! It’s Susan!
I’m a beach-loving Jersey girl (yes, it’s true… we don’t pump our own gas), a pastor’s wife, a mom of two young adults, and someone who has spent the last 15+ years figuring out how to build a business, keep the faith, care for herself, and still show up for the people she loves — all at the same time.
Spoiler: some days I nail it. Some days the laundry pile wins. But I’ve learned a lot along the way, and this little corner of the internet is where I share all of it.
Whether you found me through skincare, direct sales, or you’re just a busy woman craving a little more intention and a little less chaos — you’re in exactly the right place.
Let’s connect
What you’ll find here
🌿 Clean Skincare for Real Life
I’ve been a consultant with Lemongrass Spa Products since 2014, and I am genuinely obsessed with these products. Non-toxic, handmade in the USA, and simple enough that even the busiest woman can build a routine she’ll actually stick to. I’m here to take the guesswork out of it.
📋 Tools & Training for Direct Sellers
I’m a 15-year direct sales veteran, a director with Lemongrass Spa, and the co-host of The Other 99% Podcast with my friend Lisa Duck. I created The Everyday Direct Seller because I kept meeting women who were working hard but spinning their wheels. Around here you’ll find practical trainings, simple systems, branding guidance, and a whole lot of encouragement — no hustle culture required.
✝️ Faith https://susanlarimer.com/faith-life/& Intentional Living
My faith is not a footnote in my life — it’s the foundation of it. I start every morning with my Bible and my journal, I’m part of multiple weekly Bible studies, and my husband pastors Seaview Church right here in Linwood, NJ. This lane is for the woman who wants to slow down, live on purpose, and build a life that feels grounded — from prayer journals to morning rhythms to choosing one word that anchors your year.
The Other 99% Podcast
Love the podcast? Hit subscribe on your favourite platform so you never miss an episode. And if you have a moment, leaving a rating and review helps us reach more amazing listeners like you.
New to the podcast? We’d love for you to listen!
Listen on
FREE Downloads!
Free tools to simplify direct sales and build stronger relationships.
Explore:
Where does the time go?
This TIME MAP is for you if…
- You work all day, but aren’t always sure what you actually accomplished
- You love the flexibility of direct sales, but struggle without structure
- You feel scattered trying to decide what to do each day
- You want simple rhythms instead of long to-do lists
- You need help managing your time without burning out
✨ Plus, you’ll be first in line for The Everyday Direct Seller BOSS Toolkit (coming soon!)
⬇️ Download the free TIME MAP
A Little More Susan…
A few things you should probably know about me:
My happy place is the beach — and specifically, the Jersey Shore. There is nothing a long walk on the beach looking for shells can’t at least partly fix. Morning coffee with coffee cake flavored oat milk creamer is a non-negotiable for me, and I love Peanut Butter Ripple and Moose Tracks ice cream.
I believe business should support your life, not consume it. That’s not just a tagline — it’s the thing I come back to over and over again when I’m tempted to overcommit, over-hustle, or say yes when I should say no.
And I believe deeply that God didn’t wire us to do all of this alone. Community matters. Relationships matter. Showing up for each other — in faith, in business, in life — that’s the whole thing.
If any of that resonates with you, I think we’re going to get along just fine.
My Mission
My purpose is to use my time and opportunities to build genuine relationships through which my faith can shine.
That purpose is the thread running through everything I do — whether I’m walking the beach at sunrise, sitting across the table from a fellow direct seller who’s ready to give up, or sharing a clean-ingredient product I genuinely believe in.
I believe relationships matter more than transactions. I believe business can be built with integrity, faith can be lived out loud (without being pushy about it), and “success” looks a lot more like showing up consistently for people than chasing a quick win.
That’s why you’ll find me in a few different places, all rooted in the same purpose: