Top 10 Blogs Every Direct Seller Should Have on Their Website

If there’s one thing Lisa and I are truly passionate about, it’s this: every direct seller and small business owner should be blogging — and doing it on their own website.

I know, I know. The word “blog” can feel overwhelming. But hear me out. Blogging doesn’t have to be a massive production. In fact, it can become one of the most powerful and doable parts of your business system. That one long-form blog post? It becomes your social media content, your weekly email, your SEO magnet — all in one.

And I can tell you from personal experience that it works. A customer recently found me by searching for a specific ingredient online, landed on my blog, and placed an order for our Honey Renewal Treatment. She found me — I didn’t have to chase her down. That’s the magic of blogging.

So, Lisa and I put our heads together and came up with the top 10 blogs every direct seller needs on their website. No more guessing what to write about. Let’s dive in.

1. Introduce Yourself

Tell people who you are — they want to know!

This is the blog that starts it all, and honestly, it might be the most fun one to write. On my website, I have a post called “Top 10 Fun Facts About Susan“ and people love it. It’s skimmable, it’s personal, and it gives people a reason to connect with me before they ever make a purchase.

You can include:

Your personal background and story
Why you started your business
Your mission and what drives you
Fun facts that make you you

Here’s the thing that sets us apart from big box stores: people are buying from us, not a faceless brand. They want to know who they’re supporting. This blog builds that know, like, and trust factor right from the start.

Pro tip: This is also a perfect first email to send new subscribers. Link them to your blog and say, “Hey, I’d love for you to get to know me a little better!”

2. Frequently Asked Questions (FAQs)

Answer the questions people are already searching for.

This isn’t just one blog — it can be a whole series of blogs. Think about the questions you get all the time from customers, prospects, or people curious about your business opportunity. Then write a blog that answers them.

Why does this work? Because Google is essentially a massive question-answering machine. When someone types a question, Google scans everything on the web and pushes up the content that best answers it. If your blog answers that question? Hello, new visitor!

I have an FAQ blog specifically about joining my Lemongrass Spa business, and it consistently ranks as one of the most-read pages on my website. The format is simple: question, answer, question, answer. Easy to skim, easy to follow.

Lisa had a blog titled “How Long Do Epicure Spices Last?” — a question everyone was frantically Googling at one point — and it received around 18,000 clicks in the first month alone. That’s the power of answering the right question at the right time.

Don’t forget: Include a call to action at the end. If someone is reading your FAQ about joining your team, give them a next step — a form to fill out, a sample to request, or a link to learn more. You want to capture that warm lead!

3. Beginner’s Guide to…

Don’t assume people know what you know.

A beginner’s guide is one of the most valuable blogs you can write — because it fills a gap most of us don’t even realize exists. We assume everyone knows the basics. They don’t.

Some ideas:

A Beginner’s Guide to Clean Skincare
A Beginner’s Guide to Using Essential Oils
A Beginner’s Guide to Meal Planning

Lisa reminded me of something that really stuck with me: during the pandemic, when people were suddenly cooking three meals a day, many didn’t know how to dice a tomato or properly chop an onion. Things that felt obvious to some were completely new to others.

Never underestimate the value of meeting someone right where they are.

4. Mistakes People Make (And How to Avoid Them)

Educate without selling — and watch the sales come to you.

This is one of my favorite types of blogs because it’s genuinely helpful and it naturally leads to product discovery.

In skincare, for example, the order you apply products actually matters. Cleanser → toner → serum → moisturizer. Many people skip steps or layer products incorrectly, which means they’re not getting the full benefit. A blog titled “5 Mistakes People Make With Their Skincare Routine” not only helps your reader — it also introduces them to products they didn’t realize they needed.

And that’s when the magic happens. They read your blog, discover a product gap, and place an order. No pushy sales pitch. No awkward DMs. Just genuine education that turns into a sale. That’s what Lisa and I call heaven.

5. Best Tools & Resources

Give your audience the easy button.

Think about every tool, product, accessory, or resource that makes your life easier — both in your business and in relation to what you sell. Then put it all in one place for your audience.

For skincare, that might mean recommending wristbands to keep water off your arms while washing your face (simple, but so useful!). For meal preppers, it might be the containers you swear by. For direct sellers like Lisa and me, it’s the apps and platforms we use daily to run our businesses.

Here’s the bonus: this is a goldmine for affiliate links. If you use tools that have referral programs, link them here. You’re already recommending them — you might as well earn a small commission if someone clicks through and signs up.

Just remember to add a disclaimer letting readers know you may earn a small commission at no extra cost to them. Transparency builds trust.

6. Customer Success Stories & Testimonials

Let your customers do the talking.

There is no more powerful marketing tool than third-party validation. When someone else sings your praises, it carries so much more weight than you doing it yourself.

Think about creating a blog that showcases:

A specific customer’s journey and results
Testimonials around one particular product (like a vitamin C serum with five or six glowing reviews in one post)
A cross-promotional feature where you highlight a loyal customer, and they can share it with their audience, too

Imagine writing a blog post that says, “Here’s why Diana loves working with me — and here’s how I helped her.” That’s a blog that builds trust, gets shared, and creates real connection.

I have a growing collection of testimonials from customers who love specific products, and turning those into a dedicated blog post is something I’m putting on my to-do list right now.

7. Seasonal & Trending Topics

Stay relevant by writing with the calendar in mind.

One of the smartest things you can do is create content tied to seasons, holidays, and trends. The key is to keep it as evergreen as possible so you can recycle and reshare it year after year.

Some ideas to get you started:

Holiday Gift Guide featuring your best products
Back to School essentials
Summer Skincare Tips
Valentine’s Day collection features
Spring Cleaning routines

My blog about insect repellent — keeping it natural and chemical-free — is a perfect example of a seasonal topic that comes back around every single summer.

8. How-To Educational Blogs

“How do I…?” is one of the most searched phrases on the internet.

People are constantly looking to learn, and if your blog answers a “how-to” question in your niche, you have a great shot at showing up in search results.

Some examples:

How to Do Your Morning Skincare Routine
How to Use Epicure’s Three Onion as a Fresh Onion Substitute
How to Use Email Marketing in Your Direct Sales Business
How to Repurpose Content for Social Media

The three onion example from Lisa is a great one — it seems small, but when someone finds out they can replace a whole onion with three tablespoons and avoid the tears? Light bulb moment. And suddenly they need to add it to their cart.

How-to blogs tend to be some of the most-read content because the need is real and the value is immediate.

9. Comparison Blogs

Show value — but do it with class.

Comparison blogs can be incredibly useful, but they come with a word of caution. The goal is never to put down a competitor or call out another brand by name to make yours look better. That approach comes across as shady and untrustworthy — and could even have legal implications.

Instead, keep it balanced. Think pros and cons. For example, if someone is deciding between podcasting and blogging, lay out the honest advantages and drawbacks of each. Help your reader make an informed decision based on their own situation, not because you’ve convinced them one option is terrible.

When it comes to products, talk about ingredients, performance, and benefits — not brand bashing. Your product should be able to stand on its own merits.

Done right, comparison content is valuable. Done wrong, it can seriously damage your credibility.

10. Your Strongly Held Beliefs About Your Industry

Debunk the myths. Speak your truth.

This one is close to my heart. Direct selling gets a bad rap. People hear “direct sales” and immediately think pyramid scheme. So I think it’s incredibly powerful to write a blog that addresses that stigma head-on.

What misconceptions do people have about your industry or your products? Address them honestly. Share what it’s really like. Help people see a different perspective — one grounded in your actual experience and values.

This kind of blog shows confidence, builds authority, and attracts the right people. It also quietly repels the wrong ones, which is honestly a good thing.

Putting It All Together

There you have it — 10 blogs that every direct seller needs on their website. And here’s the beautiful thing: once these are written, they work for you around the clock. While you’re sleeping, living your life, or spending time with your family, your blogs are out there answering questions, building trust, and bringing in new customers.

Start with what feels most natural. Maybe that’s the intro post about yourself, or maybe there’s an FAQ question you get asked every single week that deserves its own blog. Just start somewhere.

And when you do? Lisa and I would love to read it. Drop us a message on Instagram or Facebook, or reach out via email. We are your biggest cheerleaders.

Now go get blogging. 💛

Watch the Full Conversation on YouTube!

Susan Larimer is co-host of The Other 99% Podcast alongside Lisa. Together, they support direct sellers and small business owners in building sustainable, joy-filled businesses. New episodes drop every Tuesday.

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