FREE Resources You’ll LOVE!

  • Build Meaningful Relationships: Learn a simple, repeatable flow that helps you connect with your customers on a deeper level.
  • Keep Customers Engaged: Stay top-of-mind with strategies that make your customers feel valued and appreciated.
  • Inspire Repeat Sales: Turn happy customers into loyal fans who come back again and again.
  • Get Honest Feedback: Let ChatGPT give you a brutally honest analysis of what’s holding your business back.
  • Take Action with Clarity: Receive practical, step-by-step suggestions to improve your business and stop spinning your wheels.
  • Save Time & Brainpower: Stop guessing and get insights instantly, so you can focus on what actually moves your business forward.

Welcome to The Other 99%—the podcast that gives you a real-world look at what it’s like to build a direct sales business. Join host Lisa Duck, co-host Susan Larimer, and their amazing guests as they share stories, strategies, and smart tips from the everyday direct sellers who are showing up, standing out, and building success on their terms. You’ll hear honest conversations, relatable moments, and practical ideas you can actually use—plus a few laughs along the way.


🎧 New episodes drop every Tuesday—make sure to follow so you never miss a conversation worth hearing!

I’m Susan Larimer, and I’m not here promising a yacht and seven figures. I’m here to help you build something honest, sustainable, and smart—with real relationships and real results. This YouTube channel is about real strategies and real results.

I’ll share:

✨ Real stories from business + life

✨ Marketing systems that don’t feel pushy

✨ Tools I use to simplify content creation

✨ Confidence boosters (we all need ‘em!)

✨ And weekly lessons from my own experience as I grow alongside you