The Heart of My Lemongrass Spa Business: Relationships Over Sales

When I started my Lemongrass Spa journey almost 11 years ago, I had no idea how much it would bless my life—not just through clean beauty products or financial flexibility, but through the incredible relationships I’ve built along the way.
💚 My customers who have become friends.
💚 My fellow Lemongrass Spa consultants who encourage and inspire me.
💚 My amazing direct sales tribe, cheering each other on.
💚 And the Modern Direct Seller community, where I’ve grown so much as a business owner.
If there’s one thing I’ve learned, it’s this: business is about people, not just products.
Customer Care: More Than Just a Sale
One of the greatest joys of my business is truly serving my customers. I don’t just sell skincare—I help women find solutions that make them feel confident and beautiful. Whether it’s recommending the perfect hydrating moisturizer or helping someone switch to a clean, toxin-free routine, I love being the easy button for self-care.
And the best part? These aren’t just customers—they’ve become friends. We celebrate wins together, swap self-care tips, and connect in ways I never expected. Many of my original customers from over 10 years ago are still with me today! And for that I am so thankful!
Hear Why My Customers Continue to Shop with Me:

Kelly Sowders
“She’s not just a consultant but a friend.”

Wendy Niehauser
“Susan educates her clients through FaceBook and email on product specials, new products, and what makes each product special.”

Natalie Baum
“She is so responsive, knows the products so well and fun!”

Jane Gruber
“She is proactive and really cares about her customers individually.”
The Power of Community in Direct Sales
Direct sales can sometimes feel like a solo journey, but with Lemongrass Spa, I’ve found a sisterhood of like-minded women who truly lift each other up. You CAN do this business by yourself, but it’s much more fun to do it with others!

✅ My fellow consultants push me to be my best and celebrate every success, big or small.
✅ My direct sales tribe—a network of incredible entrepreneurs from different companies—shares knowledge, support, and encouragement.
✅ The Modern Direct Seller community has transformed how I run my business, helping me embrace a fresh, authentic approach to sharing what I love. And in 2022, I was encouraged and taught to open my own website (right here!) separate from my Lemongrass Spa replicated website!
This isn’t about pushy sales tactics or outdated methods. It’s about real relationships, genuine connections, and serving others well.
Listen to Lisa Duck’s “The Other 99%” podcast and meet my Core 4
For the past four years, Lisa Duck, Hillary Barbati, Sami Beddel-Mulhern, and I have been working together. While it was direct sales that initially brought us together, it’s our shared gifts and the strength of our friendship that have kept us going strong over time.

Join Me in the Modern Direct Seller Academy!
If you’re in direct sales and looking for training, support, and a community that gets it, I can’t recommend Becky Launder and the Modern Direct Seller Academy enough! I’ve been a member since 2020, and this is where I’ve learned how to grow my business in a way that feels natural, modern, and relationship-focused.
Want to see what it’s all about? Join the Modern Direct Seller Academy (MDSA) and enter COUPON CODE 👉 susan-larimer-mdsa and get $5 off your first month!
The Business That Keeps on Blessing
Lemongrass Spa started as a way for me to share clean beauty, but it’s given me so much more—a business built on relationships, a community that supports me, and a way to serve others with heart.
If you’ve been looking for something more, whether it’s an extra stream of income, a way to connect with incredible women, or a business that truly makes a difference, I’d love to chat!
📩 Drop a comment, send me a message, or check out the Lemongrass Spa business opportunity here:
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